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Jenni Donato

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Founder Advice

One piece of advice I would share is to focus on your mindset. It can make or break your business. So many of us carry limiting beliefs about work, money, and success. Catching your negative self-talk and questioning how that narrative might be helping - or hindering - your growth is vital. Founders with a growth mindset tend to build simpler, faster-growing businesses. For example, if you believe making money is hard, you’ll likely build a complex business model that requires constant effort. Mindset truly shapes outcomes - it’s the foundation of sustainable success.

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