Nootropics, or smart drugs, are gaining popularity with entrepreneurs and executives who need to perform at a high level in the business world. While there’s no magic pill or potion that can transform you into being super successful (or even more successful than you already are), why are so many Silicon Valley businessmen and women using nootropics to enhance their cognition?
What are nootropics?
Nootropics are brain supplements which enhance your learning, memory, recall, alertness, and mood. Some nootropics are natural, while others are synthetically made to produce an effect on your cognition. A few significantly effective nootropics are only available on prescription, but many are available to buy online.
The nootropics industry was worth over $1billion in 20151 making these smart drugs a hot commodity.
There are varying types of nootropics – some of which are deemed more potent than others. Generally, types of nootropics include;
- Choline supplements
- Natural nootropics
- Vitamin B Derivatives
- Smart drugs – modafinil and adrafinil
So, Who Are Using These Nootropics, and Why?
There are a wealth of professionals using nootropics. While nootropics are popular with students studying for exams and shift workers who are working long hours, you’ll find doctors, data scientists, stock traders, CEO’s, and young businessmen and women amongst the increasing number of successful people using nootropics. So, why are they using them?
Nootropics are significantly effective in enhancing your brain. Whether you’re searching for better memory or improved learning, the main reason why successful people are using nootropics is due to their incredible effect on the brain.
Here are additional reasons why nootropics are popular with successful people;
A clearer mind
Using nootropics helps to prevent ‘brain fog’, enabling your mind to stay clearer throughout the day. This aids productivity, focus, and motivation. If you experience ‘brain fog’ regularly and are struggling to focus on your daily tasks, consuming a nootropic may be the best solution.
A fuzzy brain may be due to a lack of nutrients, a lack of sleep or stress. While a healthy diet can help you to acquire some nutrients, there’s a strong chance that you’re not receiving enough brain nutrients from food sources.
Choline is one nootropic which is found in many food sources, including salmon, chicken, peanut butter, and milk. The majority of people don’t acquire enough choline from food to have an effect on brain health. Therefore, consuming a choline supplement is an effective solution.
Choline enhances acetylcholine levels, a neurotransmitter involved in forming memories and recall. There are differing types of choline, such as CDP choline and Alpha GPC – both these types of choline aid ‘brain fog’, allowing you to think clearer. Several studies have demonstrated that CDP choline is able to improve attention2 and memory.3
The ability to concentrate and achieve the tasks you set out to do is another reason why nootropics are popular with successful people. In addition to clearing brain fog, enhanced focus and concentration is another effect of consuming nootropics.
Noopept is highly efficient for improving concentration. This nootropic is considered to be one of the most potent nootropics available as it enters the bloodstream rapidly for brain enhancement. Noopept has been shown to improve cognition in rats4 as well as preventing stress.5
Another excellent nootropic for concentration is modafinil. Modafinil helps to improve concentration and focus.6 While modafinil is only available via prescription, and generally prescribed for treating sleep conditions and fatigue, research has shown that it enhances reaction time7 and increases attention.8
For successful people that need to think on their feet, nootropics are beneficial for enhancing creativity. Sulbutiamine is a synthetically made antioxidant with powerful effects on creativity. This nootropic enhances glutamate and dopamine activity in the region of the brain where decision making occurs. Additionally, Sulbutiamine increases energy in the brain9 and can help improve memory.10
Consuming nootropics helps to decrease fatigue, an aspect that is incredibly helpful when working long hours. One of the simplest nootropic stacks (using more than one nootropic to produce optimal results) is caffeine and L-theanine. Both of these are commonly found in coffee and green tea. However, you’re unlikely to gain the brain enhancement results required via these beverages. Caffeine is a well-known substance for improving alertness and motivation. The problem with consuming caffeine on its own is that many people experience ‘jitters’ as a side effect, especially with high caffeine consumption. Using caffeine in combination with L-theanine reduces these side effects so you can benefit from brain enhancement without any symptoms. Studies have shown that using caffeine and L-theanine together promotes attention, task switching, and alertness.11
Creatine is known for enhancing athletic performance which is why it’s a recommended nootropic for aiding fatigue. Creatine has been shown to improve energy levels during exercise.12 However, it’s also been shown to enhance cognitive performance.13
Nootropics aid an elevated mood by reducing symptoms of anxiety and depression. Phenibut is an efficient nootropic for crossing the blood and brain barrier with ease. In animal studies, phenibut has been noted to decrease fear and anxiety in stressful environments.14
Aniracetam is also effective in improving anxiety to enhance mood. Aniracetam consumption is popular for overall brain enhancement. This nootropic has improved anxiety in rats15 and may help to improve feelings of depression by increasing dopamine and serotonin levels.16 It’s also been shown to improve focus and memory17, making it a high performing nootropic for those who wish to enhance brain functioning.
Successful people use nootropics for a wide variety of reasons. Although, overall, their effect on brain enhancement is what makes them a popular supplement to consume. If you’re looking to enhance your cognitive functioning, knowing the different types of nootropics available will help you to choose one for your needs.