Often it seems easier to allow an exception to the process in the short term but its those tiny exceptions that end up creating the worst self-reinforcing loops. Taking the time to do it right in the short term has been critical to any long term success I’ve experienced.

I wish I’d known that founding a company is less about what you build, and more about what it builds in you. It doesn’t just test your ideas - it exposes your insecurities, reveals your values, and tests the limits of your integrity.

One of the most important lessons I’ve learned as an entrepreneur is that success doesn’t come from simply having a great idea. It comes from building something with purpose and surrounding yourself with the right people to bring that vision to life.

One piece of advice I wish I'd known before becoming a founder is the critical importance of maintaining a distinct separation between personal identity and company identity.

"There are a lot of different marketing tools when it comes to social media. Buffer, Hootsuite, Falcon, Sprout – all essentially offering the same things. If I had known the pros and cons of each platform and their exact price points – it would have saved us a lot of time!"

"First, you need to surround yourself with a team of people who share your vision and goals and can effectively challenge you and contribute towards the outcome..."

“The truth is, that women know exactly what they want—they just need to trust themselves and have a community that mirrors back who they truly are..."